From February 14th to 16th, Crep Protect was proud to be the exclusive sneaker care partner at one of the biggest sneaker and basketball events of the year, setting the tone for an incredible weekend in the Bay Area.
With an action-packed schedule at Pier 70 in San Francisco, we brought sneaker culture to life alongside basketball legends, sneakerheads, and the biggest brands in the game.
Setting the Tone with Britt Waters
The event kicked off in style with Crep Protect ambassador Britt Waters opening the festivities before heading off to her hosting duties at the NBA All-Star Game alongside Kevin Hart. Her presence energised the crowd and set the perfect vibe for an unforgettable weekend of sneakers, hoops, and hype.
Exclusive Sneaker Care & Giveaways
As the exclusive sneaker care partner, Crep Protect delivered a premium experience, offering free sneaker cleans to keep attendees' kicks fresh all weekend long. Fans also had the chance to win exclusive sneakers through our Cop or Flop machine, while the Spin the Wheel activation kept the excitement high with chances to score free Crep Protect products throughout the event.
Basketball & Sneaker Culture Collide
Beyond sneaker care, the event was a haven for sneakerheads and basketball fans alike. Attendees had the opportunity to explore the PJ Tucker Shoe Exhibit, featuring some of the rarest and coveted sneakers from PJ’s personal collection. Meanwhile, full-court activations with @ballislife and @nesquikusa kept the energy high with elite basketball challenges and entertainment.
Early Sneaker Drops & Competitions
For those looking to secure heat, early drops from The Better Generation included the Galaxy Foamposite, Nike Kobe 6 ‘All-Star’, Air Jordan 1 ‘Black Toe’, and Air Diamond Turf. Gaming fans also got in on the action at the NBA 2K Corner, while the Nike Swoosh team kept the crowd engaged with prizes and giveaways.
The Grand Finale: Winning a Galaxy-Wrapped Corvette
The weekend ended on a high note with the Last Hand on the Car competition, where sneakerheads battled it out for a Galaxy-wrapped ‘96 Corvette. After a gruelling contest, the winner was finally crowned on Saturday night in a decisive round of one-handed sneaker pong—a fittingly unique way to close out an epic weekend.
Crep Protect was honored to be part of such a massive event, bringing sneaker culture to life in a way only we can. Stay tuned for more activations, exclusive giveaways, and sneaker care experiences—we’ll see you at the next one!
